JJ Abrams' Bad Robot to Produce Hot Wheels Live Action Film
Film adaptations of toy brands are all the rage these days. Ever since the success of theLego Movie, it has felt like every film studio has been snatching up all the major toy brands. Now, according toDeadline, Warner Brothers and Mattel have announced their next live-action collaboration based around theHot Wheelsfranchise.J.J. Abrams’ Bad Robot will produce the project. The Hot Wheels brand was introduced in 1968 by Mattel. The advantage that this adaptation has over other toys turned into movies is that it is the number one selling toy brand in the world according to The NPD Group/Retail Tracking Service....