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Gran Turismois officially off to the races at the box office, but will the unique video game biopic make it past the finish line fast enough to be considered a success and make its presumably sizable budget back?
Gran Turismois a much more grounded change of pace from directorNeil Blomkamp, whose past films include high-concept and big-budget sci-fi films likeDistrict 9,Elysium,Chappie, andDemonic. Though named after the popular video game series from PlayStation,Gran Turismotells the incredible true story ofJann Mardenborough(Archie Madekwe), who went from humble video gamer to world-renowned racecar driver in a stunningly short amount of time. Though this miraculous journey is far from easy, Mardenborough ultimately defies the odds to becometheGran TurismoAcademy champion.
Editor’s Note: This article was updated on September 18.
Gran Turismo
Based on the unbelievable, inspiring true story of a team of underdogs - a struggling, working-class gamer, a failed former race car driver, and an idealistic motorsport exec - who risk it all to take on the most elite sport in the world.
Gran Turismolooks to get the gold before the Summer season ends, which has had highs and lows largely thanks to the unprecedented success of the “Barbenheimer” cultural phenomenon. One would expect a film with recognizable acting names, extensive special effects, and an established IP on the line to have a hefty price tag attached to it. Is that the case for the PlayStation adaptation? Well, to learn more about the film’s estimated price, how it’s doing at the box office, and more, here is our complete budget breakdown forGran Turismo.
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Budget for Gran Turismo by Department
Leading the cast ofGran Turismoportraying Jann Mardenborough is Archie Madekwe. The young English actor is best known for his work as Simon inMidsommar, Kofun inSee, and Ivo inHeart of Stone. One would expect Madekwe to be the highest-paid actor in the film, given that he is the lead star, though that may not be the case given the star power that fills up the supporting cast. Playing the fictional trainer, Jack Salter isStranger Thingsbreakout andBlack WidowstarDavid Harbour. Also in the mix isOrlando Bloom, the blockbuster star seen in thePirates of the CaribbeanandThe Lord of the Ringsfranchises as fictitious executive Danny Moore.
Filling out the rest of the cast areDjimon Hounsou(Guardians of the Galaxy),Geri Horner(Spice World),Takehiro Hira(Giri/Haji),Darren Barnet(Never Have I Ever),Josha Stradowski(The Wheel of Time),Daniel Puig(Naomi),Maeve Courtier-Lilley(The Outpost),Pepe Barroso(High Seas),Niall McShea(Pegasus),Nikhil Parmar(Foundation),Thomas Kretschmann(Indiana Jones and the Dial of Destiny), andAkie Kotabe(Silo).
As a filmmaker whose films have been praised for their borderline miraculous visual effects, Neil Blomkamp is no stranger to CGI creations, withDistrict 9remarkably lifelike aliens being decades ahead of their time.Gran Turismostill has a good amount of CGI, but Blomkamp also decided to take a more practical approach to the racing film.
With the help of cinematographerJacques Jouffret,Gran Turismoutilizes multiple camera angles and even state-of-the-art drones to make the extensive racing sequencesfeel authentic to the games the film is based on. It was a great decision, given that these sequences are far and away the most memorable parts of the film. While drones have become progressively more consumer-friendly over the years, renting these advanced devices still doesn’t come cheap and likely made a sizable dent inGran Turismo’s VFX budget. That’s not including the many real race cars in the film, which are unsurprisingly hugely valuable.
Filming Locations
Gran Turismoreportedly conducted the bulk of its filming from November 2022 to December 2022, doing most of its principal photography in the country of Hungary as well as Dubai. Both are appropriate filming locations, given how important both are to the racing industry. Filming in the racetracks found in both countries isn’t cheap, but it still likely pales compared to the cash allotted towards the cast and VFX.
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The Costs of Promoting Gran Turismo
Gran Turismo’s marketing team certainly sought to get fans of the games and sports in general in their racing seats for the film. The marketing campaign for the movie really ramped up by the time the 2023 NBA Finals were taking place. Not only did a first look at the film occur during the Finals, but select ads popped up of NBA Stars playing the hit game the film is based on.Being one of the most watched sporting events in the United States alone,Gran Turismolikely got a lot of attention for the ads aired during the primetime slot, which cost around a million dollars apiece on average.
Given that most big-budget feature films have an advertising budget worth at least half of the production budget,Gran Turismois likely looking at a minimum advertising budget of at least $30 million, with the maximum being the same price as the reported production budget at $60 million.
How Much Does Gran Turismo Need to Make at the Box Office to Break Even?
Gran Turismohas been reported as being at least $60 million total, which is surprisingly low given how effects-heavy the action-packed racing film is. That means that to break even,Gran Turismowill need to make somewhere between $90 to $120 million. Gran Turismo will likely need to make somewhere between $180 million and $240 million to be considered a success.
How Is Gran Turismo Doing at the Box Office So Far?
The good news is thatGran Turismois on track to break even at the box office. So far, the film has accumulated about $54 million at the international box office, which is a good haul despite an underwhelming domestic opening weekend of only $17.4 million. The film has made $102 million at the worldwide box office.
How Do Gran Turismo’s Box Office Projections Compare to Other Summer 2023 Blockbusters?
Summer 2023 is reaching its end, yetBarbieandOppenheimerare continuing to shatter records around the globe.Barbiein particular is on track to become Warner Brothers' highest-grossing film ever, raking in well over a billion dollars worldwide.Oppenheimerhas also become one ofChristopher Nolan’s highest-grossing directorial features.Gran Turismomay not reach that near-impossible bar, but it still has a chance to make enough to be considered a hit.
