Netflix announced today that, for the first time ever, the streamer will have a booth on the main show floor ofCES (the Consumer Electronic Show)next month. Usually aimed at companies that develop technology such as Google, Hyundai and Panasonic, the tech event will be a different segment to promote one of Netflix’s biggest 2024 titles: The sci-fi series3 Body Problem. During the event, CES attendees will be able to have a glimpse of the virtual world of the series through an immersive experience.
The selection isn’t random: In the story of3 Body Problem, technology has reached a point in which you can make your body feel, touch and smell thingsinside a virtual game world, and of course that has implications in modern-world society. Paired with a tech event, Netflix will probably attempt to simulate this virtual reality in its activation booth. The question is: How much will they be able topush our existing technologyin order to give attendees a truly unique experience?
So far, Netflix has revealed that one thing thatwill be shown in the experienceis a trailer for the upcoming series. They add, however, that as the guest at the booth watches, they will be “transported into an immersive, real-world extension of the series, revealing clues about the nature of the core threat in the3 Body Problem.” To know exactly what that means, we’ll have to waituntil the event kicks offin Las Vegas, from January 9 to 12.
Netflix Confirms David Benioff and D.B. Weiss at 2024 CES
Aside from the activation booth, series creatorsDavid BenioffandD.B. Weiss(Game of Thrones)will be present on the first day of the event alongside3 Body Problemcreator, writer and producerAlexander Woo(True Blood), and the trio will talk about the sci-fi series and answer questions for about an hour. Last but not least, the streamer will also host a “Netflix Speakeasy,” a takeover of the Easy’s Cocktail lounge to welcome partners and clients.
Based on abest-selling trilogyby Chinese authorCixin Liu,3 Body ProblemfeaturesDavid Bradley(Game of Thrones),Benedict Wong(Doctor Strange in the Multiverse of Madness),Jovan Adepo(Welcome to Derry),Jess Hong(Inked),Saamer Usmani(Inventing Anna),Marlo Kelly(Joe vs. Carole),Alex Sharp(The Trial of the Chicago 7),Sea Shimooka(Arrow) andRosalind Chao(Mulan).
Netflix premieres the eight episodes from Season 1 of3 Body Problemon March 21.
3 Body Problem
A fateful decision made in 1960s China reverberates in the present, where a group of scientists partner with a detective to confront an existential planetary threat.
