While there’s no official word on a new Apple TV, industry insiders suggest the tech giant could launch an upgraded model in 2024. Let’s break down the rumors:
The Potential Release of a New Apple TV in 2024
Possible Release Window
Potential Upgrades
Here’s what we may see in a new Apple TV 4K:
Reasons to Consider Waiting
Rumor vs. Reality
Important:Remember that these are rumors. Until Apple makes an official announcement, nothing is confirmed. It’s best to keep an eye on reliable tech news sources for any updates or leaks.
The New 2024 Apple TV 4K (4th Gen)
Important Notes:
New Features
Apple’s newest 4K TV device will likely features an A16 or A17 series chip so expect a processing boost over any other Apple TV device right away. We’re also looking at increased storage size to 512GB, possibly lighter weight due to a change in the cooling design, and some upgrades to the user interface. Overall, however, most of the upgrades point to more of a “refresh” than a revolutionary device. And 8K support, which has been long rumored, will likely be held for the next device release.
Users can expect a user-friendly interface that seamlessly integrates with Apple’s ecosystem. The Siri Remote received its own tweaks, ensuring navigation is as intuitive as ever. With a starting price that’s been adjusted to attract a wider audience, the latest Apple TV 4K model is positioned to be a hit in households across the globe.

Design and Build
The latest Apple TV 4K model showcases an evolution in design, offering a sleeker form factor and updated connection ports to enhance user experience.
Aesthetics and Dimensions
The current Apple TV 4K sports a compact and minimalist look, maintaining Apple’s love for simple yet elegant design. Its dimensions are precise, featuring a more slender profile that makes it less obtrusive when placed next to your television or tucked away. Although exact measurements have not been publicly released, its size reduction is noticeable compared to previous models, falling in line with modern design trends of devices being as space-efficient as possible.
Connections and Ports
Connectivity is key for any streaming device, and the new Apple TV 4K delivers with crucial updates. It boasts the latest HDMI 2.1 port, which supports high refresh rates and enhanced video quality, essential for 4K content. Users will find a more versatile USB-C port, an upgrade that offers faster data transfer speeds and better power management. The device also includes an Ethernet port to ensure a stable wired network connection for uninterrupted streaming. These ports are strategically placed, allowing for easy access and cable management.
Technical Specifications
The latest Apple TV 4K is defined by its cutting-edge performance, ample storage choices, and robust connectivity capabilities, setting new standards for media players.
Processor and Performance
The previous generation Apple TV 4K had aA15 Bionic chip, and the new one promises to go up from there. Most expect Apple to be launching with an A16 Bionic chip but will Apple shock everyone with an A17 series? It’s not likely, but possible. Either way the chip upgrade will be a significant boost to the device’s capabilities. This powerful processor ensures swift and seamless CPU performance, enabling users to enjoy their content with minimal loading times. In terms of graphics, the A16’s GPU performance is top-notch, providing a smooth, immersive visual experience for games and videos alike.
Storage Options
Users are expected to have two choices when it comes to storage: 256GB will likely be the base offering, which is ample for most streaming needs. For those who need more capacity, a512GB storageoption will be made available. This is particularly useful for downloading and storing a large number of apps or games.
Connectivity and Networking
The device will supportWi-Fi 6e (802.11ax) with 2×2 MIMO, offering faster and more stable wireless internet connections. For those who prefer wired networks, there is an option that includesGigabit Ethernet, ensuring high-speed and reliable internet. Both models boast built-in power supply and HDMI 2.1, catering to a variety of setups and user preferences.
Content and Services
The new Apple TV 4K is designed to serve as a central hub for a variety of content and services, from streaming popular shows and music to enjoying immersive gaming experience.
Streaming Platforms
The device offers seamless access to well-knownstreaming platformslike Netflix, Hulu, and Amazon Prime Video. Whether it’s the latest movies or binge-worthy series, viewers can enjoy them in stunningHDR (High Dynamic Range)andDolby Vision, which enhance the picture quality with more clarity and vibrant colors. The support forDolby Atmosmeans the sound is just as impressive as the visuals, providing an immersive audio experience that brings movies and shows to life.
Apple Ecosystem Integration
Gaming and Entertainment
Gaming takes a front seat withApple Arcade, offering a growing library of games that range from casual to more complex titles aimed at serious gamers. The integration of Apple Arcade with the Apple TV 4K allows for a smooth gaming experience, suitable for all age groups and skill levels. The Apple TV’s performance upgrades ensure that games look and run better, with faster load times and more responsive gameplay.
Compatibility and Support
High Dynamic Range Formats
The latest Apple TV 4K brings vivid, lifelike colors to your screen with support for bothHDR10+andDolby Vision. These are advanced HDR formats that enhance picture quality, making bright areas of the screen brighter and dark areas darker.
Audio and Visual Support
Content on Apple TV 4K sounds as great as it looks, with support for immersive audio formats, includingDolby Digital Plus. This creates a detailed sound environment that complements the stunning visuals on screen.
With the inclusion of these technologies, the Apple TV 4K is a complete package for both audiophiles and movie enthusiasts looking to enjoy their favorite content with the best visual and audio experience.
Pricing and Availability
The latest iteration of Apple TV 4K is expected to have options based on memory size and network connectivity, so the pricing will be tiered. Right now the thinking is the lower-tier pricing will be $149 and the upper tier will be $199, but Apple hasn’t confirmed anything yet.
There’s a lot of competition in this space but Apple has carved out its own nice of loyal users and many are due for an upgrade, so while the price does seem a little steep for a streaming device, it’s possible that it sells well at that range.
Apple does also have a wildcard in its pocket when it comes to Apple TV+ service. Currently, you get 3 months free when you buy an Apple device. We would expect that offer to be extended to the new Apple TV 4K 4th gen as well.
With its attractive pricing and state-of-the-art features, Apple’s endeavor is to balance affordability with performance. This approach caters to consumers looking for premium home entertainment without the premium cost, carving out a space where high-end technology can be both accessible and desirable.
Comparisons
This section dives into the distinctive features and performance of the latest Apple TV 4K compared to previous models and competing products.
Against Previous Models
The 2022 Apple TV 4K brought significant enhancements over its predecessors with its more powerfulA15 Bionic chip. Former models, like those running the A12 Bionic, experienced a leap in processing capability. Specifically, thenext-generation Apple TVnot only became faster but also more energy-efficient. Here’s a quick comparison:
With Competing Products
When pitting the2024 Apple TV 4Kagainst the likes ofAmazon Fire TV Cube,Roku Streaming Stick 4K, andChromecast with Google TV, it stands out for its integration into the Apple ecosystem and cutting-edge hardware:
Comparing streaming features:
The choice between these devices often comes down to user preference on ecosystem, budget, and specific features they value most.