ChristopherNolan, a filmmaker known for high-concept science fiction for adults, is premiering the latest trailer for his upcoming time-bending thrillerTenetonFortnite, a cartoon shooter game played primarily by children. No, I do not understand this strategy either.
The officialFortniteTwitter account proudly revealed this information, indicating that the trailer will be played every hour, on the hour, in-game beginning at 8pm EST.
Tenetwon’t be the first film to useFortniteas a marketing tool.The Rise of Skywalkerfamously droppeda major plot pointin the game in lieu of including it in the actual film, because apparently that’s how we’re making movies now.Avengers: Infinity Warparticipated in a tie-in event in which you could find the Infinity Gauntlet and briefly become Thanos, which is a thing that actually makes sense for a video game. However,Tenetis the first movie ever to debut a trailer inFortnite,and that’s an interesting move.
In case you’ve blessedly managed to avoid it,Fortniteis a massively popular online shooter in which players can spend their parents’ cash on goofy outfits to parachute into an enormous island with 99 other players and attempt to be the last one standing. The majority of the game’s player base is reportedly made up of players ages 18-24, but it is overwhelmingly played by much younger kids. The winner of the 2019FortniteWorld Cup was 16, the youngest contestant was 13, and the crowd was almost entirely comprised ofgrade school kidsand their parents. What I’m getting at is that a huge number ofFortniteplayers weren’t alive whenThe Dark Knightcame out, the Nolan film with the most kid appeal. Some of them hadn’t even been born when Inception hit theaters, and I doubt this sizeable chunk ofFortnite’s player base was getting down withInterstellarorDunkirk. Sure,Fortnitehas a monthly player base of around 80 million, but it’s really hard to imagine a fifth grader stopping in between whipping out the latest dance emote while wearing a dinosaur costume to think, “Hey, that super vague adult thriller looks interesting.” It’s dropping a trailer forLooperin the middle ofSkylanders.
TheTenettrailer hitsFortniteat 8pm est, and will replay every hour on the hour. For adults who’d like to watch it without playing a video game, you can clickthis link right here. For more onTenet, check outeverything we knowabout the mysterious blockbuster.
